DISCOVER NEW SEASON ARRIVALS
NEW SEASON ARRIVALS
Summer Days
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
We're
Crowdfunding
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
Frequently
Asked
Questions
"We work continuously to improve our techniques and to find more sustainable fabrics and technologies."
- Poppy Sexton-Wainwright,
Co-Founder
Join us on the journey...
ASCENO has been built for you, our community. We are now inviting you to share in our success and future, by investing in our first crowdfund.
We are now live and have had an incredible response. Welcome to our new investors!
You can still invest! Click below for more information on the opportunity to become an ASCENO shareholder.
Invest, benefit and share in our success.
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
THE REFINED SUMMER
LINEN SHORT SET
Our signature favourites The Prague Linen Shirt & Zurich Linen Trousers are now available in black. The two styles are perfect for a casual look that can be worn with undeniable ease. Wear at home to complete your loungewear edit or style as separates for an effortless city edit.
Lyon Black Printed Silk Slip Dress
£365
Bordeaux Dusty Rose Silk Slip Dress
£475
THE DRESS REFRESH
Relaxed silhouettes in luxurious silk and bamboo satin offer a fresh feminine take on new season dresses. We love to pair them with discrete accessories for day-to-night dressing.
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
THE REFINED SUMMER
LINEN SHORT SET
Our signature favourites The Prague Linen Shirt & Zurich Linen Trousers are now available in black. The two styles are perfect for a casual look that can be worn with undeniable ease. Wear at home to complete your loungewear edit or style as separates for an effortless city edit.
Valencia Lake Blue Silk Slip Dress
£345
Valencia Caramel Printed Silk Slip Dress
£345
THE LAID-BACK SHIRTING
Master casual-cool with our luxurious and versatile silk shirting. We love to pair our silk pyjama shirts with jeans or a tailored trouser for a laid-back Autumn transitional look.
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
THE REFINED SUMMER
LINEN SHORT SET
Our signature favourites The Prague Linen Shirt & Zurich Linen Trousers are now available in black. The two styles are perfect for a casual look that can be worn with undeniable ease. Wear at home to complete your loungewear edit or style as separates for an effortless city edit.
London Sand Silk Pyjama Shirt
£225
London Pink Silk Pyjama Shirt
£225
Paris Black Leaf Printed Oversized Silk Shirt
£245
London Dust Blue Silk Pyjama Shirt
£225
London Burgundy Silk Pyjama Shirt
£225
Paris Caramel Printed Oversized Shirt
£245
Investment Highlights
Why Invest In ASCENO?
Year On Year Growth
ASCENO is a well established luxury brand. Boasting sustained and steady year on year growth. We are excited to build on our strong foundations, and to roll out our expansion strategy in this next chapter. No matter the size of your investment, as we grow, so does the value of your shares! With a low entry investment, this opportunity is open to our whole community.
Loyal Community
The extensive and growing ASCENO community we have built is a testament to our mission of creating timeless, wardrobe essentials for lounge and resort. We have an incredible loyal following, with customers returning season after season, with over 40% of sales this year from returning cutomers alone.
Female-Founder Led
Female run, led and driven. Our Founder, Poppy, is the driving force behind the brand. Proud of the team we have grown, we design for women. This investment invites our community to invest and join us, mobilising female investors and championing female ambition.
Brand Endorsement
From collaborating with singer Adele to established private members clubs, ASCENO has incredible endorsement and momentum. Regularly featured in top publications like Vogue, FT HTSI and The Times Style, and worn by celebrities from Gwyneth Paltrow to Victoria Beckham.
Investor Benefits
Investors will benefit from exclusive rewards, from gift vouchers, life time discounts and invitations to Founder hosted Asceno events.
A Sustainable Approach
We create timeless versatile collections, with organic natural fabrics. Designing and producing in an ethical and responsible way is of paramount important to us. Producing in small, family run factories, we are proud of the long-standing relationships we have built and of the garments we create.
Angel Backed
ASCENO is proud to have the support and confidence of a group of dedicated angel investors who share our vision. With limited investment to this point, we are confident in the path forward and growth goals for the next chapter.
Frequently Asked Questions
We Our founder Poppy Sexton-Wainwright answers frequently asked questions surrounding ASCENO's Crowdfunding Campagin on Crowdcube.
Be the first to secure shares...
Investment in ASCENO will be capped.
We are already nearly 70% funded, so join us now to ensure being part of our future.
THE RELAXED CAMISOLE SET
Known for sumptuously soft sandwashed silk, our classic bias silk camisole and silk sleep shorts will be your new sleepwear go-to. Our Milos Bias Silk Camisole is versatile enough to pair with trousers for a chic look.
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
Milos Green Gold Bias Silk Camisole
£125
Venice Green Gold Silk Sleep Shorts
£110
Milos Black Bias Silk Camisole
£125
Venice Black Silk Sleep Shorts
£110
Milos Rust Bias Silk Camisole
£125
Venice Rust Silk Sleep Shorts
£110
"Made in timeless colours, long-lasting fabrics and classic silhouettes, each piece can be mixed and matched with the rest of your wardrobe."
- Lauren Leask, Co-Founder
"Free from seasonal concepts or trends, it speaks for itself. It works in your wardrobe to be worn
beyond the seasons."
- Poppy Sexton-Wainwright, Co-Founder
Azores Warm Olive
Linen Blazer
£425
Rivello Warm Olive
Linen Trousers
£295
Prague Black
Linen Shirt
£185
Zurich Black
Linen Shorts
£155
THE NEW
SUSTAINABLE FABRIC
For this collection we introduce FSC certified viscose - a responsibly sourced material made from beech tree cellulose. Sourced from woods that have the biodiversity maintained, these forests promote social benefits for the local communities.
FSC Certified Viscose
As part of our commitment to protecting the planet we have been particularly proud of
introducing 100% organic and sustainable linen that is responsibly sourced and uses
significantly less water than its non-organic equivalent, plus far less energy.
This fabric is part of our new sustainable collection - responsibly sourced viscose made from beech tree cellulose. Sourced from woods that have the biodiversity maintained, these forests promote social benefits for the local communities.
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
As part of our commitment to protecting the planet we have been particularly proud of introducing 100% organic and sustainable linen that is responsibly sourced and uses significantly less water than its non-organic equivalent, plus far less energy.
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
DISCOVER NEW SEASON ARRIVALS
DISCOVER NEW SEASON ARRIVALS
A Warmer Outlook
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
Antwerp Orange
Viscose Boilersuit
£395
Milan & Antibes
Viscose Pyjama Set
£450
THE STATEMENT COLOUR
There is no better time for a pop of colour than summer days in the sun. This season we introduce - Poppy Red. Make a statement and elevate your look with head-turning brights - perfect for city and for your next vacation.
Ibiza Poppy Red Linen Maxi Dress
£380
Comporta Poppy Red Swimsuit
£215
Santorini Poppy Red Short Linen Dress
£310
Naples & Cannes Poppy Red Bikini
£225
As Seen On Around The World
THE STATEMENT COLOUR
There is no better time for a pop of colour than summer days in the sun. This season we introduce - Poppy Red. Make a statement and elevate your look with head-turning brights - perfect for city and for your next vacation.
Ibiza Poppy Red Linen
Maxi Dress
£380
Comporta Poppy
Red Swimsuit
£215
Cannes & Naples
Poppy Red Bikini
£225
Santorini Poppy Red
Short Linen Dress
£310
BIAS CUT SILK SLIP DRESS
Introducing - the Boardeux. A new style that adopts the classic silk slip dress in a bias cut. Crafted in a dust blue the Boardeux combines a romantic mood with a refined aesthetic. Cut from glossy silk satin to a feminine V-neck, and features an elegant dipped back and gently flared at the hem. Style it with pared-back accessories for a chic dinner edit.
BIAS CUT SILK SLIP DRESS
Introducing - the Boardeux. A new style that adopts the classic silk slip dress in a bias cut. Crafted in a dust blue the Boardeux combines a romantic mood with a refined aesthetic. Cut from glossy silk satin to a feminine V-neck, and features an elegant dipped back and gently flared at the hem. Style it with pared-back accessories for a chic dinner edit.
SIGNATURE PYJAMAS
Effortless lounging is key to our brand DNA and takes us back to our heritage in pyjamas, where it all started. As the foundation of your wardrobe, it can be layered and styles in different ways. Our silk pyjamas have a minimal aesthetic, neutral colour and comfortable luxury feel. We've recently launched relaxed linen pyjamas which is a cosy companion year-round.
Shop Our
Essentials Collection
THE NEUTRAL CLASSICS
Light and fresh, our new beige oat is the quintessential tone for summer wear. Our favourite new neutral shade is defined by relaxed yet elegant silhouettes that elevate the simplicity of the looks.
Milan Oat Linen
Oversized Shirt
£225
Antibes Oat Linen
Cropped Trousers
£210
Santorini Oat Short
Linen Dress
£310
Capri Scoop Back
Linen Dress
£365
JEWEL TONE DRESSES
Relaxed elegance is made easy with our new vibrant and versatile jewel tone dresses. Available in a range of mood-boosting sunshine approved colours with pared-back and uncomplicated shapes.
LINEN ESSENTIALS
Our linen cover ups, oversized linen shirts and wide legged trousers are made in timeless colours and consciously crafted from organic linen. Each piece can be mixed and matched with the rest of your wardrobe every season for endless wear.
Discover Our
Core Essentials
Discover Our Core Essentials
Shop Our Core Collection
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
THE STATEMENT SWIMWEAR
Cut from our signature jersey stretch fabric, our new swimsuits and bikinis are available in modern shapes and a variety of bold prints and colours. The ultimate swimwear for soaking up the sun wherever you are.
Comporta Poppy Red
Swimswuit
£215
Genoa & Naples Wave
Thistle Bikini
£225
Palma Red Crescent
Swimsuit
£215
Cannes & Naples Poppy
Red Bikini
£225
Milan Lilac Viscose Oversized Shirt
£225
Antibes Lilac Viscose Cropped Trouser
£225
Antwerp Orange Viscose Boilersuit
£395
It is important to stimulate the brain and get creative which is very important to your overall health. Get back into painting, drawing, or any other hobbies suited for home whilst staying indoors.
Join us on the journey...
ASCENO has been built for you, our community. We are now inviting you to share in our success and future, by investing in our first crowdfund.
We are now live and have had an incredible response. Welcome to our new investors!
You can still invest! Click below for more information on the opportunity to become an ASCENO shareholder.
Invest, benefit and share in our success.
Why Invest In ASCENO?
Year On Year Growth
ASCENO is a well established luxury brand. Boasting sustained and steady year on year growth. We are excited to build on our strong foundations, and to roll out our expansion strategy in this next chapter. No matter the size of your investment, as we grow, so does the value of your shares! With a low entry investment, this opportunity is open to our whole community.
A Sustainable Approach
We create timeless versatile collections, with organic natural fabrics. Designing and producing in an ethical and responsible way is of paramount important to us. Producing in small, family run factories, we are proud of the long-standing relationships we have built and of the garments we create.
Female-Founder Led
Female run, led and driven. Our Founder, Poppy, is the driving force behind the brand. Proud of the team we have grown, we design for women. This investment invites our community to invest and join us, mobilising female investors and championing female ambition.
Loyal Community
The extensive and growing ASCENO community we have built is a testament to our mission of creating timeless, wardrobe essentials for lounge and resort. We have an incredible loyal following, with customers returning season after seasonl with 40% of sales this year from returning cutomers alone.
Brand Momentum
From collaborating with singer Adele to established private members clubs, ASCENO has incredible endorsement and momentum. Regularly featured in top publications like Vogue, FT HTSI and The Times Style, and worn by celebrities from Gwyneth Paltrow to Victoria Beckham.
Angel Backed
ASCENO is proud to have the support and confidence of a group of dedicated angel investors who share our vision. With limited investment to this point, we are confident in the path forward and growth goals for the next chapter.
Investor Benefits
Investors will benefit from exclusive rewards, from gift vouchers, life time discounts and invitations to Founder hosted Asceno events.
FAQ's
Our founder Poppy Sexton-Wainwright answers some of your questions surrounding ASCENO's current Crowdfunding Campaign.
1. Why are you raising money?
ASCENO is now a well-established brand. We’re proud of our product and have developed a loyal customer following and a successful wholesale and e-commerce business. With these strong foundations in place, we’re ready to accelerate our growth.
2. What are you going to be spending the funds raised on?
The plan for our raised funds is to invest in:
1. Marketing
We have a proven formula for our digital marketing campaigns for customer acquisition that we are primed to supercharge. Alongside this, we will invest in organic marketing through photoshoots and collaborations to support brand awareness.
We have a proven formula for our digital marketing campaigns for customer acquisition that we are primed to supercharge. Alongside this, we will invest in organic marketing through photoshoots and collaborations to support brand awareness.
2. Product Development
Investment will be used to support the growth of our collection range, meeting the demands of you, our customers. We will continue to explore complimentary product categories that fit the ethos of ASCENO.
3. Team
We are a small, but highly motivated all-female team. Investment will allow us to build out our team, supporting this next phase of growth.
We are a small, but highly motivated all-female team. Investment will allow us to build out our team, supporting this next phase of growth.
3. I've tried to set up a Crowdcube
account and failed. Can you help?
account and failed. Can you help?
This has been a very common problem. We have had a lot of questions regarding the process.
There are a few steps to setting yourself up on Crowdcube and you’re not alone if you think it’s a bit confusing.
You will have to:
1. Register at this link. This involves answering some multiple-choice compliance questions – this is to acknowledge that you understand the risk of taking on any investment opportunity. If you failed these the first time, or second – you are not alone – many customers are having issues here, so please do persist and reach out to us for help!
2. At this initial set up phase, you will need to indicate what your investment size might be – this is just to give an indication. This is not your invested amount – or something you are agreeing to at this point.
3. Once complete, there is a 24-hour grace period before you are allowed access to Crowdcube’s full investment platform and able to download more details about ASCENO including our investment deck. Therefore, it’s important that you don’t leave this to the last minute.
Feel absolutely free to get in touch with us directly on WhatsApp at (+44) 07368 854 932, or on invest@asceno.com to help you through this process.
1. Why are you raising money?
ASCENO is now a well-established brand. We’re proud of our product and have developed a loyal customer following and a successful wholesale and e-commerce business. With these strong foundations in place, we’re ready to accelerate our growth.
2. What are you going to be spending the funds raised on?
The plan for our raised funds is to invest in:
1. Marketing
We have a proven formula for our digital marketing campaigns for customer acquisition that we are primed to supercharge. Alongside this, we will invest in organic marketing through photoshoots and collaborations to support brand awareness.
We have a proven formula for our digital marketing campaigns for customer acquisition that we are primed to supercharge. Alongside this, we will invest in organic marketing through photoshoots and collaborations to support brand awareness.
2. Product Development
Investment will be used to support the growth of our collection range, meeting the demands of you, our customers. We will continue to explore complimentary product categories that fit the ethos of ASCENO.
3. Team
We are a small, but highly motivated all-female team. Investment will allow us to build out our team, supporting this next phase of growth.
We are a small, but highly motivated all-female team. Investment will allow us to build out our team, supporting this next phase of growth.
3. I've tried to set up a Crowdcube
account and failed. Can you help?
account and failed. Can you help?
This has been a very common problem. We have had a lot of questions regarding the process.
There are a few steps to setting yourself up on Crowdcube and you’re not alone if you think it’s a bit confusing.
You will have to:
1. Register at this link. This involves answering some multiple-choice compliance questions – this is to acknowledge that you understand the risk of taking on any investment opportunity. If you failed these the first time, or second – you are not alone – many customers are having issues here, so please do persist and reach out to us for help!
2. At this initial set up phase, you will need to indicate what your investment size might be – this is just to give an indication. This is not your invested amount – or something you are agreeing to at this point.
3. Once complete, there is a 24-hour grace period before you are allowed access to Crowdcube’s full investment platform and able to download more details about ASCENO including our investment deck. Therefore, it’s important that you don’t leave this to the last minute.
Feel absolutely free to get in touch with us directly on WhatsApp at (+44) 07368 854 932, or on invest@asceno.com to help you through this process.
4. How big is the ASCENO team, and where are your offices?
We have a small, ambitious and highly motivated all female team of 10. Led by myself, as Founder and Creative Director and Jen Baca, Managing Director. Our in-house team covers Design, Development & Production, Operations, Wholesale, E-Commerce, Digital Marketing and Customer Service/Personal Shopping. Working with these women brings me so much joy daily, they are all an inspiration.
5. What's next on the horizon for ASCENO?
We are incredibly excited about the launch of our new High Summer 2023 collection in the coming weeks. There is a new silk/cotton fabric that is heaven for sleep or beach this summer. We are busy planning our next campaign shoot in Greece and designing our collection that will drop at the end of this year – already thinking Christmas at Asceno HQ.
6. Is crowfunding only open to those in the U.K.?
No, the crowdfund is open internationally however depending on a potential investor’s location, there may be additional requirements as dictated by their local government. Notably, the US requires for individuals to be formally accredited as an investor before being able to participate and there is a minimum requirement of $20k to invest.
If you have further questions, please feel free to get in touch with us directly through invest@asceno.com.
7. How long will the crowdfunding be open for?
The crowdfund will be open until Thursday, April 27th.
So not long to go. Please hurry to invest and join in our growth journey before this date.
8. Is there a minimum to invest?
There is a minimum investment amount of £25, plus Crowdcube’s transactional fee.
4. How big is the ASCENO team, and where are your offices?
We have a small, ambitious and highly motivated all female team of 10. Led by myself, as Founder and Creative Director and Jen Baca, Managing Director. Our in-house team covers Design, Development & Production, Operations, Wholesale, E-Commerce, Digital Marketing and Customer Service/Personal Shopping. Working with these women brings me so much joy daily, they are all an inspiration.
5. What's next on the horizon for ASCENO?
We are incredibly excited about the launch of our new High Summer 2023 collection in the coming weeks. There is a new silk/cotton fabric that is heaven for sleep or beach this summer. We are busy planning our next campaign shoot in Greece and designing our collection that will drop at the end of this year – already thinking Christmas at Asceno HQ.
6. Is crowfunding only open to those in the U.K.?
No, the crowdfund is open internationally however depending on a potential investor’s location, there may be additional requirements as dictated by their local government. Notably, the US requires for individuals to be formally accredited as an investor before being able to participate and there is a minimum requirement of $20k to invest.
If you have further questions, please feel free to get in touch with us directly through invest@asceno.com.
7. How long will the crowdfunding be open for?
The crowdfund will be open until Thursday, April 27th.
So not long to go. Please hurry to invest and join in our growth journey before this date.
8. Is there a minimum to invest?
There is a minimum investment amount of £25, plus Crowdcube’s transactional fee.
Be the first
to secure shares
Investment in ASCENO will be capped.
We are already nearly 70% funded, so join us now to ensure being part of our future.
|
We'd love to tell you more...
|
Please do get in touch with us at invest@asceno.com with any queries you might have. |
Frequently
Asked Questions
Our founder Poppy Sexton-Wainwright answers frequently asked questions surrounding ASCENO's Crowdfunding Campaign on Crowdcube.
Be the first
to secure shares
Investment in ASCENO
will be capped.
We are already nearly 70% funded, so join us now to ensure being part of
our future.
We'd love to tell you more...
We'd love to tell
you more...
We're here to help you with any queries you might have about. this raise. Please do get in touch with us at invest@asceno.com.
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Learn more.
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Learn more.
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Learn more.