PRIVACY POLICY

ASCENO PRIVACY POLICY

 

This Privacy Policy is effective from 21st May 2018.

This Privacy Policy aims to provide you with information on how we collect and process your personal data.

The ASCENO.COM website and any other means of collecting personal data are controlled by ASCENO Limited, referred to as “we”, “us” or “our” throughout this Privacy Policy. We are the primary data controller for the purposes of this website and our registered office is Unit 27, 2-4 Exmoor Street, London. W10 6BD.

We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

SCOPE

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any ASCENO.COM web or mobile view where this Privacy Policy appears.

By navigating to a ASCENO.COM website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

ASCENO Limited is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation. 

USE

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.

We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

We process personal data relating to your interaction (transactions, site visits) with ASCENO.COM to enable us to personalise your experience with ASCENO.COM. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

 

We use and retain your personal information to provide, improve and personalise our service to:

  • Offer you site content that includes items and services that you may like and to keep track of your basket
  • Customize, measure and improve our services
  • Hold views between web and mobile sites, deep linking and device linking
  • Provide other services requested by you as described when we collect the information

 

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity. 

We use and retain your personal information to prevent, detect, mitigate and investigate fraudulent or illegal activities. This will involve the machine learning based statistical analysis which permits the identification of buying patterns which allow us to further personalise your experience.

We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. After it is no longer necessary for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.

 

YOUR RIGHTS

The General Data Protection Regulation provides for rights of access, modification and deletion of your personal information. 

You can submit your rights servicing request by emailing concierge@asceno.com

The GDPR provides you with the following rights:

 

YOUR RIGHT

WHAT THE RIGHT MEANS

The right of access

Your right to obtain confirmation as to whether or not personal data are being processed, and, where that is the case, access to the personal data along with details regarding the nature of processing.

The right of rectification

Your right to obtain the rectification of inaccurate personal data.

The right of portability

Your right to receive the personal data concerning provided to us, in a structured, commonly used and machine-readable format.

The right to be forgotten

Your right to erase your personal data.

The right to restrict processing

your right for your data to be effectively ‘frozen’; stored and not further processed.

The right to object

Your right to object to how your personal data is processed including your right to object to our profiling of you as outlined in this privacy policy.

 

 

Managing preferences

You can control how we send personalized marketing, by channel and by frequency, by “unsubscribing” from the emails we send you. This link is at the top of our emails we send out.

Disclosure and security

We may disclose your personal information to legal entities within the ASCENO.COM group of undertakings, and to third authorised third parties. We do not disclose your personal information to third parties for marketing purposes.

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose.

In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

  • Payment providers to facilitate purchases
  • Fulfilment providers to facilitate order management, packaging and delivery
  • Marketing and advertising providers in order to personalise your experience

 

We do not disclose your personal information to third parties for marketing purposes.

Where legally compelling grounds exist, we may also disclose your personal information to governmental and law enforcement agencies, and otherwise in the defence of legal claims. 

We protect your information using measures that reduce the risks of loss, misuse, unauthorised access, disclosure and alteration. We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. 

If we were to be acquired by another company, we may share information with them and we will require that company to agree follow this Privacy Policy with respect to your personal information. 

 

QUESTIONS

If you have a question about this Privacy Policy, please contact: 

concierge@asceno.com  or ASCENO LTD. Unit 27, 2-4 Exmoor Street, London. W10 6BD

 

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the data protection supervisory authority in the UK (www.ico.org.uk). 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.