THE DESIGNERS ON AW17 & DEFINING EFFORTLESS DRESSING

The brand defines effortless dressing. ASCENO pieces are timeless and versatile, designed to be worn all over the world.

“We wanted to create something that was a reflection of who we are at our core.  We both became obsessed with the idea of creating a collection of beautifully designed yet versatile items that can be worn both day and night, beach and bar.  We wanted to create a brand that allowed people to be the purest versions of themselves – elegant, relaxed, and effortless.  The idea was to blur the lines between lounge and ready-to-wear.” – Poppy, ASCENO founder and designer.

 

ASCENO DESIGNERS

 

For AW17, the sleep & lounge collection is defined by loose and relaxed shapes including silk pyjamas, slips and nightshirts. The addition of the oversized silk robe hints at the masculine influences for this collection.

ASCENO is about simple sophistication and laid-back style. The brand takes quite a lot of inspiration from the relaxed tomboy spirit of the early 90s.  Sometimes it has a bit of a Parisian feel.  Many pieces incorporate stripes, both bold and delicate, so that has become a key part of our DNA.  One thing that always pulls our collections together is an insatiable desire to travel the world and look effortlessly cool while doing so.  Travel is at the heart of everything we do.” – Lauren, ASCENO founder and designer.

 

- THE DESIGNER EDIT - 

 

ASCENO SILK PYJAMAS

 

The designers have played with luxe fabrics and timeless silhouettes, re-thought for the modern woman’s wardrobe. This season the palette is refreshed with tones of mahogany, dusty blues, pine green & pops of mimosa.

“There’s an androgynous feel to this collection, we love wearing men’s shirts and AW17 is a celebration of masculine tailoring. I’m wearing the sleepshirts in the midnight and ochre bold stripes with tailored trousers this Autumn”. – Lauren

 

- BOLD STRIPES - 

 ASCENO SILK SHIRT

 

MIDNIGHT BOLD STRIPE SLEEP SHIRT

£245

 

ASCENO SLEEP SHIRT

OCHRE BOLD STRIPE SLEEP SHIRT

£245

“I love the sleek tailoring and bold prints this season, I’m always partial to the stripes in the classic PJ – this season I'm wearing jet black stripe. Our silk slips from the new collection are also super chic!” – Poppy

 

The campaign shots of the collection hint at ways to wear the pieces – a hem loosely tucked into a waistband, or an oversized robe worn nonchalantly with a pair of silk pyjama bottoms – but the overall feeling is that it shouldn’t be too prescriptive. Wear the sophisticated separates your way.

 

 

“Our collections allow women to define their own style and the AW17 collection is no exception” says Poppy.

 

The brand’s Instagram is an immersion into the ASCENO world. The feed documents the inspiration behind the collections, travel destinations to wear your ASCENO and the effortless pieces in situ, as worn by the numerous noteworthy fans of the brand.

 

Follow ASCENO on Instagram @ascenolondon

On the ASCENO woman, Lauren says, ‘The ASCENO woman strives to be her best self.  It isn’t about being overtly sexy or overly made up.  It is about being relaxed and comfortable in her own skin.  She doesn’t try to be anything she isn’t and in the process manages to look impeccably styled while all the while remaining effortless.”

 

 

 

 

 


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